The CCG continues to work to align its online presence with programmes of work. Our digital channels allow us to build an honest, open and transparent relationship about the work we are doing with our local residents, patients and stakeholders.
In the last year the East Berkshire CCG website has had:
Website users are coming from:
We continue to develop our social media presence. By using social media, we aim to:
By using social media we also aim to drive more people to our website where they can access additional information on the work we are doing and how they can help shape and get involved with their local NHS. The website analytics show 1,175 hits to our website are from social media.
In the last year, the East Berkshire Twitter account has had:
The CCG Facebook page continues to grow as a communication channel. In the last year, it has had:
Through our Facebook page, we have posted a total of 467 posts over the past 12 months which have had:
The top post was ‘Christmas pharmacy opening times’ which had a reach of 14,301.
In August 2019, the CCG decided to launch a CCG Instagram account. Instagram complements existing CCG social media channels, and enables the CCG to connect with a younger audience as well as parents that may not necessarily be reached by our existing channels. Since its launch, the Instagram account has a total of 219 followers who range in age:-
In the coming year, as part of our social media strategy we will be looking to increase our following among those aged 18-24.
By using social media we also aim to drive more people to our website where they can access additional information on the work we are doing and how they can help shape and get involved with their local NHS. The website analytics show 1332 hits to our website are from social media.
The account is also used for live streaming events such as Annual General Meetings, (AGM) and the Community Partnership Forum.
We continue to increase our presence on local Facebook groups to target our communications and engagement messages. This is a real highlight as local groups enable us to connect and engage directly with community groups who we might not reach through other channels. It also allows us to personalise our messages to various target groups.
We continue to share messages across various groups including: